What do entrepreneurs need to secure early stage VC funding?

According to a recent study, over 94% of new businesses fail during the first year of operation. Lack of funding turns out to be one of the common reasons. Money is the bloodline of any business. The long painstaking yet exciting journey from the idea to revenue-generating business needs a fuel named capital. That’s why, at almost every stage of the business, entrepreneurs find themselves asking – How do I finance my startup?

In addition, you need to review your startup’s suitability for investment. You need to have five essentials: good growth potential, scalability, defensibility, an experienced and credible management team, and a reasonable prospect for an eventual exit. For more on those, check here. And you have to have them in the eyes of the investors, not just your own assessment. Many investors would add a sixth: traction. By that they mean hard evidence of market need and product-market fit, with users, subscribers, clients, distributors, customers, or something else, depending on the nature of your business.

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Securing venture capital (VC) funding for your business can be a complex process, but the following are some general steps that you can take to increase your chances of success:

Develop a solid business plan: This should include detailed information about your business, such as the products or services you offer, your target market, your competitive advantage, and your financial projections.

Build a strong team: VCs invest in people as well as ideas, so it's important to have a talented and experienced team in place.

Network: Attend industry events, reach out to other entrepreneurs, and connect with potential investors. VCs often invest in companies that they have personal connections to.

Develop a strong online presence: Your company website, social media profiles, and other online assets should be professional and polished.

Find the right investors: Research different VC firms to find ones that have a history of investing in companies similar to yours. You can also use tools such as LinkedIn to find VC investors

Make a compelling pitch: Prepare a clear and concise pitch that highlights the most important aspects of your business, including your team, market opportunity, and potential return on investment.

Close the deal: Once you've secured a term sheet and come to agreement on the terms of funding, you can close the deal and secure the funding.

Please note that securing venture capital funding is a complex process, can take a significant amount of time and not all companies will be successful in securing funding. And also, as with any type of funding, it comes with its own set of pros and cons that you should consider before committing to it.
It's important to consult with a business lawyer or accountant before beginning the process, to make sure that you understand all the terms and conditions.